Say What You Mean, Mean What You Say

The Animal Soul

  • One of the biggest challenges with the informational website for Delaware Pet Crematorium was to maintain a feeling of airiness and provide a lot of information without feeling heavy or somber. Having already created the logo and branding, we worked with a palette or warm greys and utilized white space to create a sense of openess. The site was to be a resource of information, services, offerings and messages for individuals or families grieving the loss of a beloved pet. While the subject may be quite sad, we wanted to create a site that felt uplifting, respectful and hopeful.


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