Walter's Whole Foods
Diane Mayer created a line of dog food recipes after years of research and study into the health and well-being of dogs. The recipes, inspired by her Rottweiler, Walter, and the principles of natural rearing, are fresh, organic, homemade meals fit for dog or man.
Inspired by country fresh farm stands, we wanted the branding to feel rustic and all natural. For the logo, we drew inspiration from Walter, creating a custom engraving of a happy, healthy Rottweiler. as the "spokesdog" for the brand. All packaging was created using kraft food bags, bio-degradable plastics & butcher paper with stamps & old fashioned tags that compliment the brand and the food.